Operational Excellence Benchmarks
ARR per FTE
![chart-1](https://enthalpyinsights.com/wp-content/uploads/2017/11/chart-1-1200x660.png)
Sources :
1)8th Annual KBCM Technology Group 2017 Private SAAS Company Survey – with a sample of 399 logos
2)Redpoint Ventures – Tomasz Tunguz – ARR per Employee Benchmarks of Billion Dollar Companies
Spending on Customer Acquisition
![chart-2](https://enthalpyinsights.com/wp-content/uploads/2017/11/chart-2-1200x659.png)
Source :
1)Lean-Mark.com – Benchmark Data – “Customer Acquisition Cost (CAC) per dollar of new ACV by Primary Sales Model”
Measuring Churn
![chart-3](https://enthalpyinsights.com/wp-content/uploads/2017/11/chart-3-1200x633.png)
Sources :
1) https://medium.com/the-saas-growth-blog/a-meta-analysis-of-churn-studies-4269b3c725f6
Path to ARR Thresholds
![chart-5](https://enthalpyinsights.com/wp-content/uploads/2017/11/chart-5-1200x611.png)
Source :
1)8th Annual KBCM Technology Group 2017 Private SAAS Company Survey – with a sample of 399 logos
Application Delivery
![chart-6](https://enthalpyinsights.com/wp-content/uploads/2017/11/chart-6-1200x611.png)
Sources :
1)Forbes.com – “Cloud Computing Market Projected To Reach $411B By 2020”